• Share

Profiting from Perception: How Building Your Brand Can Boost Your Business

Price, customer service, and commitment to excellence -- these used to be the attributes that separated good companies from the great. But today, these qualities are the absolute minimum cost of doing business in an increasingly competitive market. So what’s the key to building that chasm between you and your competitors? If you ask David Avrin, top-selling author and marketing expert, the answer lies in how your company is viewed; in other words, its branding. In his session titled, “It’s Not Who You Know – It’s Who Knows YOU!”, Avrin – dubbed, The Visibility Coach – draws the line between profits and perception.

  • Share
  • Share