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Used Equipment Culture

To be successful and profitable with used equipment sales, the entire company - from technicians to sales to management - needs to have the same understanding about the value of used equipment for the customer. David Morrison, President of Morrison Industries shares lessons learned over the years that helped shift his company culture toward used equipment. The full course, Used Equipment Management Best Practices, is available in the members-only MHEDA Learning Management System. Register at www.mheda.org/lms.

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